McConnell is the flagship brand for the award winning Áine Knitwear, McConnell menswear and McConnell Living brands  under the umbrella of McConnell Wollen Mills Ltd. Ireland.

Designer Anne McConnell  was Fashion Category Winner and Overall Winner for Best Product Award and Design Ireland Winner at Showcase 2018 , organised by the Design & Crafts  Council of Ireland. Considered by many of her peers as one of the most influential Irish Knitwear designers of her time. Anne  is best known for her “Knitwear as Art Work” approach to her craft of making wearable art that is contemporary , looks good and most importantly , makes the wearer feel good as well.

McConnell creations  are “ A Study of Irish Heritage  in Form” – inspired by the  classical and modern - from art, literature ,music, architecture and nature we make   knitwear  that are stunning textural statements that appeal   both to eye and touch continuing  Irish knitwear heritage for  generations to come.

McConnell, as a brand , is a promise and as such , integrity is the  heart of our brand.

To ensure success  , McConnell chooses to only to work with specialty and  boutique shops and organizations  such as Kilkenny Design Centre ,  House of Ireland  , GlenAran and Daimaru that are like us ,  passionate about what they do.

We  believe that being professional   and personable plays a key part in understanding and satisfying our  customers.  We have a loyal customer base in Ireland , Europe, Japan and USA. by ensuring all our local and international clients are looked after satisfactorily by having our creations made exclusively in Ireland , by a full Irish workforce  to ensure  quality control is consistent and customers get exactly what they see on our label. It is this attention and care about how each customer feels, is what drives McConnell to exceed   industry benchmarks and continue making what people love.